Think of QFD as a broader product management methodology that brings customer needs to the forefront of every stage of product development. Quality Function Deployment (QFD) is the strategic framework within which the House of Quality tool sits. House of Quality, which is an integral part of Quality Function Deployment, is one such tool. Luckily, there are techniques to help you center your customer and create something that connects. But what about entrepreneurs/business owners who want to innovate for someone other than themselves? How do they create something their customers truly want?ĩ5% of new products fail, which implies the challenge is very real. When an inventor creates something to solve a personal problem, the customer-to-invention path is short and straight: the inventor is the customer, so they know exactly what’s needed. His solution? Cyclonic irrigation, a process that meant a vacuum wouldn’t lose power as it picked up dirt. In the late 1970s, a British inventor named James Dyson had a problem: his Hoover kept losing suction.
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